While taking my own advice from my last blog article and working on my business rather than solely in my business, I finally managed to set up my business LinkedIn page. I must say I learnt a lot.

While I know about LinkedIn and its power as a networking tool, until I created a company page, I wasn’t in a position to view the interactions between followers and the content posted.

Since having my LinkedIn page, I can see exactly how many organic visitors view my posts. Why is this important? Organic visitors are visitors to your site or content that are unpaid, so they are not captured through paid advertising campaigns. They are captured through the quality of the content, SEO etc.

The number of organic visitors can help you gauge the type of content that works. Whether it be the topic or keywords. This is useful when it comes to planning your content as you will be able to focus on topics that are of interest to your audience and further enhance engagement.