Often in life, people talk about only existing and not actually living. It often takes a life-changing event for people to realise they’re not living life to it’s full potential.
The same can be said for small business. Often small business owners get caught up in the usual day to day activities without giving thought to the potential they can unlock to make their business prosper. It’s the whole philosophy of working in the business versus working on the business. Often it comes down to managing the work you have and not creating an unnecessary increase in workload.
While Covid-19 has had a negative impact on life in general, for some aspects of life there have been positives. The big positive is that families suddenly have more time to spend together. While there have been negative effects for a lot of business sectors, in some cases small business owners have had an opportunity to evaluate their businesses and implement some positive changes to help their businesses move forward.
While no one has enjoyed the down-turn in business, this quiet time has provided small business owners with the time to actively promote their business and look at new ways to expand and grow. Time; that up until now wasn’t available.
What can you do to improve your business during this time?
- Update websites (re-design, write new copy etc)
- Update social media pages (re-vamp existing profiles or start new ones on other platforms you have not yet explored)
- Research resources designed to help you promote your business (business directories, forums etc)
- Database management (ensure your databases are current)
- Work on content (blog articles, EDMs etc)
Working on these aspects of your business can give you a great sense of accomplishment and allow you to put processes in place that will ultimately help you to work smarter not harder.
If you would like assistance with any of your marketing communications activities, drop us a line. We’d be glad to help.