Does It Make What You’re Saying More Important?

Tautology is saying the same thing twice. We don’t often realise we are doing it but we commonly emphasise a word by adding another word with the same meaning either in front or after the word we are using. By eliminating tautology we can make our writing clear and concise.

Common examples are:

• Past history
• Completely finished
• False illusion
• New innovations
• 8am in the morning
• Foreign import
• True facts

What Constitutes A Good Ad?

When creating an advertisement there are a few aspects to consider to ensure the effectiveness of your ad. 

Some things to consider:

• Your creative approach is consistent with your brand’s advertising objective (product features, comparison of your products features with a competitor’s product features). Pricing is not always a good comparison
• The suitability of the ad to the target audience
• A strong message or concept (ensure the message is not overwhelmed by the creative execution)
• A call to action. How do customers contact you? Where can customers purchase your product?

Taking these things into account when developing your ad can contribute to the success of your campaign. If you don’t have copywriters in your business consider hiring an agency or contractor like Absolute Marketing Communications to not only write the copy but also give creative direction on your ad as it develops. This not only means you are getting quality content for your ad but an objective opinion on the effectiveness of your ad.