Primarily targeted at journalists, a media release can be used to:
- promote a new product range
- promote a new (or timely) service
- share news of a business win - (a promotion or award)
- announce a competition or competition winner
- commemorate a special date and associated event
Advertorials are paid advertising opportunities that appear in the editorial sections of magazines and newspapers. They read like magazine and newspaper articles.
A document that outlines your company’s philosophies, history and the services you offer your clientele. A corporate profile can also be known as a scope of works.
Usually 1 - 2 pages in length a product bulletin outlines the features of a product. This is especially useful if you are launching a new product and want to be able to hand out an information sheet to customers.
Once research is conducted on a certain topic, the results are usually written up into a case study to be presented to interested parties.
A style guide ensures consistency in all company communications. It is a set of standards for the writing and design of company documents. The style guide outlines font, style and size of text to be used and what logos are appropriate for use in different applications etc. It is particularly useful if you are employing outside agencies to complete work for your business.