To Social Network or Not To Social Network?

Social Media is such an integral part of everyday life and business. Most businesses now have a social media presence whether it’s Facebook, Twitter, Pinterest and Instagram or a combination of any of these. But its not uncommon for a lot of business owners, in particular small business owners to shy away from promoting their business on social media. The main reason for this is they fear that they are open to negative feedback and for a small business negative feedback can have a big impact.

Businesses survived many years without the internet and social media but we now live in an age where people rely heavily on websites and social media to make decisions when it comes to purchasing goods and services. It’s safe to say that if a business doesn't have an internet presence then it needs to rely on its reputation and word of mouth but unfortunately it doesn't always have the desired results. 

So how can small business have a social media presence and minimise negative feedback where its not warranted? By exploring the options of your desired social media you can tailor your page to ensure you are able to monitor any content that is made public. 

In the case of Facebook, you can set up your page to not display posts on your time line unless they have been approved by you. This allows you to police what is made public. If you do this bear in mind its not an excuse to bury your head in the sand if you don’t like a comment that has been made. 

One of the golden rules of social media is to address all comments whether they are positive or negative. Someone may comment that they left you a voicemail message but you didn’t reply to the message in what they believed was a timely many. Rather than ignore the comment, offer an explanation. You may have been in a meeting with a client or some other legitimate excuse. People need to understand that you are running a business so there may be times when you can’t answer the phone. Of course if you feel that a comment is detrimental to your business and unfounded you are within your rights to not publish it but I would still reply to the person directly.

Social media is such an effective marketing tool that I believe it’s important to have a presence. Consider it a passive form of word of mouth.

If you would like assistance in setting up your social media profile you can email Absolute Marketing Communications at arizzo77@tpg.com.au

 

Knowledge is Power!

People are often surprised when I come out with a tidbit of information that seems so obscure or unlike me. They give a strange look and ask how on earth I knew that. The age old saying ‘know a little about a lot rather that a lot about a little’ is so true. I swear by this saying, not just personally but also professionally. 

When you work in an organisation it is so important to know what your competitors are doing or what current trends are. Especially if you are in marketing. Can you imagine if all your competitors had a Facebook presence and you were still trying to figure out what Facebook was? That’s an extreme example but a valid one I think. 

It is so important to be on top of current trends. This is especially true if you run your own service based business. Just because you’ve held a client for 10 years doesn’t mean they won’t call you tomorrow and say they’re leaving you for the new agency down the street that’s more edgy and on top of current trends. 

It’s not just the mechanics of your business that you should be on top of, it’s all aspects of life. It seems impossible to know absolutely everything and you don’t have to! What I’m saying is if your client is in the electronics industry be aware of what their competitors are developing, where they’re advertising, what sponsorships they’re currently working on. If they’re in the fashion industry know which celebrities are wearing their competitors brand or if there are opportunities for your clients brand to be worn on a red carpet event. Most of the time reading mainstream media will keep you in the know so it’s not really a chore and doesn’t have to take up precious work time. You’ll be surprised what you may discover just by reading a weekly gossip mag!

Just remember: Knowledge is Power!

 

Are Syndicated Messages Worth the Time They Save?

It’s a given that most businesses are now promoted on social media. The more platforms you use the more time you need to update posts and keep your followers up to date with the goings on in your business. There are programs that make it easy to write one post and broadcast it across the various social networking mediums you use. These are called syndicated messages. This sounds business savvy and time efficient but is it the best move? 

Your followers want to know that you’re thinking of them when you post. Sometimes a syndicated message can in fact contribute to the loss of sincerity in your message. It can also give the impression that your post has been seen before and isn’t worth further investigation. You can promote the same message across different platforms but just change up the wording a little. You may find this will help with customer engagement and your audience will feel that you are personally communicating with them. It may take you a little longer to get the message out but the results will be well worth it.