So the new Woolworths Rewards program has been active for almost two months now and I must say I think Woolworths may have got it right. There are product categories that give shoppers the opportunity to earn bonus points and including BWS and Woolworths petrol stores in the mix has helped shoppers earn a substantial amount of points.
There are also promotions that enable customers to earn additional points by spending specified amounts of money each week for a certain amount of time if they wish. But even at 1 point per dollar spent, I think Woolworths has gone a long way to try and win back some of the customers they lost to Flybuys.
I personally think that it is now one of the better loyalty schemes out there at the moment. What are your thoughts?